• Image
    • Alt image description
    • Image Title
    • Naming convention of uploaded image

  • Banner image
    • Alt image description
    • Image Title
    • Naming convention of uploaded image
  • Metra Description
    • Meta Title
  • H1, H2, H3 management
  • Link building
    • Internal
    • External

Resources for Blog guide best practices- On page SEO elements





It's great to see that we appear as a featured snippet for a number of search queries such as: "how many cpd points for lawyers" or "CPD requirements for Lawyers". When writing articles, we should focus on these types of search queries that answer specific questions Lawyers are likely to search; it gives us a strong exposure in the SERPs. 

Capitalisation of first letter of each word in title and headings. Use CappyCase.

On-site SEO elements

Page titles: 

Keep under 70 characters (subject to change)

If possible, include brand name in the title i.e.”The Ultimate Guide to On-Page SEO in 2019- HubSpot Blog.”

Include longtail key words in H1. The more interesting header, the better it will be for the reader. 


Title and heading (max 65):




List items should be in H3:

Write list (1.) not 1)

Have you incorporated important keywords in your headers?

    -choose different (semantic key words) from what you have in your body text.

    -put your most important keywords in H1 and H2. 


More and more people are finding a website through images, and therefore it is important that we use images and image alt-text. 

Before you upload the images, consider either compressing them using a tool such as TinyPNG or scale your images in e.g. Photoshop. This is to optimise loading time. 

Images should load quickly. 

    image alt-text:

  •  Descriptive and specific

  • Max 125 characters

  • Use keyword sparingly.


Image description

Meta descriptions

Max 160 characters ( mobile device 120 characters). 

Include keywords or keyword phrase.

Avoid alphanumeric characters like -,&,or+. 

 More information: https://blog.hubspot.com/marketing/how-to-write-meta-description-ht 

Meta Titles

 Links and anchor text ( is it the right word we are linking, do we want to link, can we link more, are we linking to a page with authority)?

Call to action 


Page URL: 
  • Keep the URL short and simple. 

  • Remove the extra, unnecessary words.

  • Use only one or two keywords.

  • The URL should be human friendly. 

Internal linking: 

Internal linking is important because: 

It guides your reader through site

They stay longer on site which means Google thinks that the site has good information. 

Ask yourself, “what other blog articles/content pages do we have that can contribute to this piece of content?” and “Can we reference to that?”

Linking and Anchor text: 

The anchor text of links are an important factor when choosing what key word a page should rank for. 

Anchor text should be matching the keyword you are trying to rank for.

“Click here” is not a good anchor text.  

Mobile friendly


Structured data: 

And don’t forget to crawl the site!


  • Keyword stuffing

    • Click ctrl+f and search the number of times a specific keyword is used. If the article has a lot of the same keyword, use synonyms.

  • Broken links

    • Check links in blog on a regular basis (every three months)

  • Content duplication 

    • Use unique content on each page ( otherwise it will impact your Google indexing)

  • Non unique title tags

  • Non unique meta descriptions

  • Non credible links

    • Link to pages with high authority.